From behind the camera to the operations room.

My career started in front of and behind the camera: presenting a heritage program, writing scripts, shooting ads for farms, restaurants, hotels, and cafés — and learning, one piece of content at a time, how audiences actually behave. Hundreds of pieces and a hundred million cumulative views later, that instinct is the most commercial asset I have.

Then the work scaled: founding and producing an independent media platform, coordinating institutional media production around Hajj and Umrah seasons, and today managing marketing operations for a multi-business group — strategy, platforms, brands, customer experience, and reporting. A financial management degree keeps the whole thing anchored to budgets and returns.

I work in Arabic and English, from Madinah, Saudi Arabia — and I treat AI as part of the toolchain: it widens what a small team can produce, while judgment stays human.