Roles, not job titles.

2026 — Present

GACINE Group

Marketing Operations Manager | Digital Strategy & Projects

Leading marketing operations for a multi-business group in Madinah spanning hospitality, contracting, wood & interiors, healthcare, and commercial projects.

• Designed, developed, and shipped the group's entire digital infrastructure single-handedly: six live platforms, 29 language versions, 500+ published pages, on internally managed hosting
• Hands-on production: shot the group's 180+ professional photo library and produced its brand and campaign videos
• Founded the GACINE WOOD brand from zero in under two weeks: name, identity, live site, accounts, photo library, and launch content
• Unified 19 brand accounts across five brands under one consistent identity, each with a forward content plan and a clear voice for its audience
• Built customer-experience systems: per-branch WhatsApp booking, an in-stay guest portal with ratings, consent-governed clinic booking, and a seven-step project intake
• Delivered the hotels' operational and financial analysis with a 90-day operating plan, and authored, designed, and published the group's executive marketing report

2026

Integrated Support Company

Media Production Coordinator

Coordinated institutional media production and field coverage around Hajj and Umrah services — official visits, pilgrim reception, and live event documentation.

• Managed the full digital content production cycle in a fast-paced institutional environment
• Balanced institutional protocol with human storytelling in official coverage

2022 — Present

Independent

Digital Marketing & Content Strategist

Licensed digital advertiser (Mawthooq). Strategy, campaigns, and content for brands — with a focus on F&B and commercial clients — plus founding and producing independent media projects.

• Delivered 250+ brand collaborations and 1,000+ content pieces across sectors
• Founded Tajalli, an independent media platform (podcast, interviews, short-form) with 100M+ cumulative views
• Projects under this role: Tajalli, Ahlaha, Fanous, Hiraf