Work

Case studies, from strategy to execution.

Each study covers the problem, the role, the system, and the outcome — with key results documented by real screenshots.

Flagship · Marketing Operations

Building a Multi-Business Marketing & Digital Ecosystem

Taking a five-sector group in Madinah from scattered efforts to one operating system: six live platforms and nineteen accounts — photographed, filmed, designed, and built single-handedly, documented in a published executive report.

Live digital platforms

Active brand accounts

400+

Publishing operations in one month

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Media Strategy & Production

Tajalli & Ahlaha: Building an Independent Media Platform

Founding a Madinah-based media platform — podcast, interviews, and short-form — and engineering one episode into 11M documented views and 68K new followers.

100M+

Cumulative platform views

11M

Views from a single short

+68,340

New followers from one episode

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Product Marketing

Mendez: Launching a Product to the Top of the Menu

Positioning, influencer selection, and message direction for a new F&B product — documented afterwards at #1 best-seller on the brand's delivery listing.

Best-seller on the brand's list

100+

Orders shown on the listing badge

100s of thousands

Campaign views across influencers

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Institutional Media Operations

Institutional Media Operations in Hajj & Umrah Services

Coordinating official media production for the Integrated Support Company — fast-paced field coverage where institutional precision meets human storytelling.

2026

Hajj & Umrah season coverage

E2E

Full digital production cycle managed

Live

Field coverage at event-day pace

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Commercial Campaigns

The Commercial Lab: 250+ Brand Collaborations

Four years of licensed, independent campaign work — farms, restaurants, hotels, cafés — where every ad became a lesson in how audiences actually buy.

250+

Brand collaborations

1,000+

Content pieces produced

2.4M+

Views across the five documented samples below

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Media Archive

Where the production instinct was built.

Earlier and ongoing media work — programs, interviews, and commissioned coverage that built the production instinct behind the case studies above.

Fanous — heritage program

YouTube

Heritage Ambassadors Association · 2022–2023

Program presenter and content writer: building episode themes and making heritage watchable. First professional on-camera role.

Hiraf — craft stories

YouTube

Within Tajalli · knowledge production

With craftsman Ahmed Al-Harbi: turning craft, tools, and place into visual stories rather than reports.

Street & field interviews

TikTok

2025–2026 · Arabic & English

Pilgrims, students, expats, founders, and cultural figures — including Quran calligrapher Othman Taha. Finding the honest moment that becomes a story.