Marketing Strategy · Project Management · Digital Transformation
Mohammed Fahad Almuzaini
I turn business objectives into marketing systems, digital platforms, brands, and projects that move from strategy to execution.
Based in Madinah, Saudi Arabia
01Professional Metrics
100M+
Cumulative content views
Across media projects, campaigns, and commissioned content
1,000+
Content pieces produced
Ads, coverage, interviews, product, and tourism content
250+
Brand collaborations
Campaigns and content delivered for brands across sectors
300K+
Combined digital audience
Followers across personal and project platforms combined
Figures are cumulative across founded, managed, and commissioned work. Key results are documented inside each case study.
02Profile
Between the business objective and the finished work, there is a system.
I work at the intersection of marketing strategy, project management, and digital transformation. My background runs from hands-on media production — writing, filming, presenting, and editing — to managing marketing operations for a multi-business group: brand systems, digital platforms, customer experience, and executive reporting. That range means I can take an objective from the boardroom and carry it through strategy, systems, and execution without losing it in translation.
Commercial first
Every plan starts from the business objective and the return expected of it — not from the deliverable.
Systems over one-offs
I build repeatable marketing and content operations that outlive a single campaign.
Execution literacy
Having produced the work myself, I plan with a realistic view of cost, time, and quality.
03Flagship Case Study
Building a Multi-Business Marketing & Digital Ecosystem
Marketing Operations Manager · Digital Strategy · Project Management
Hospitality · Contracting · Wood & Interiors · Healthcare · Commercial Projects
For GACINE Group in Madinah, I lead marketing operations across five business sectors — building the group's digital infrastructure from zero to six live platforms, unifying nineteen social accounts, and running campaign, content, and reporting operations as one system. The first fifty-nine days are documented in a published executive report.
6
Live digital platforms
19
Active brand accounts
5
Business sectors
29
Language versions across the ecosystem
04Selected Work
Case studies, not a gallery.
05Experience
Roles, not job titles.
2026 — Present
GACINE Group
Marketing Operations Manager | Digital Strategy & Projects
Leading marketing operations for a multi-business group in Madinah spanning hospitality, contracting, wood & interiors, healthcare, and commercial projects.
2026
Integrated Support Company
Media Production Coordinator
Coordinated institutional media production and field coverage around Hajj and Umrah services — official visits, pilgrim reception, and live event documentation.
2022 — Present
Independent
Digital Marketing & Content Strategist
Licensed digital advertiser (Mawthooq). Strategy, campaigns, and content for brands — with a focus on F&B and commercial clients — plus founding and producing independent media projects.
Tajalli, Fanous, Ahlaha, and Hiraf appear here as projects inside these roles — full detail lives in the case studies and the media archive.
06Digital Media & Audience Building
An audience built piece by piece, in public.
Before managing marketing for businesses, I built and grew media work of my own: a licensed digital advertiser profile, an independent media platform, and hundreds of commissioned pieces. That live audience — 300K+ followers combined across personal and project platforms — is where every strategy I write gets tested against real behavior.
Content operating loop
- Idea
- Story
- Content
- Distribution
- Impact
From the field — directing production at the Prophet's Mosque
07How I Work
One operating line, from objective to improvement.
- Business Objective
- Strategy
- System
- Execution
- Improvement
01
Start from the objective
Revenue, positioning, audience, or efficiency — the objective defines the work, its budget, and how success is measured.
02
Write the strategy down
Positioning, channels, messages, and priorities in a document the whole team can execute against — not in anyone's head.
03
Build the system
Platforms, content pipelines, calendars, and roles — so delivery does not depend on heroics.
04
Execute and ship
Field production, campaigns, launches — managed to schedule, with quality checked before anything goes out.
05
Measure and improve
Numbers, reporting, and iteration close the loop and feed the next cycle.
08Capabilities
What I bring to the table.
Marketing Strategy & Brand Building
- Positioning and messaging architecture
- Brand identity systems across multiple businesses
- Campaign planning and influencer strategy
Project & Operations Management
- Marketing operations across parallel business units
- Production planning, budgets, and delivery schedules
- Stakeholder and vendor coordination
Digital Platforms & Transformation
- Multi-site, multi-language web ecosystems
- Customer journeys: booking, intake, and service portals
- Analytics, dashboards, and executive reporting
Content & Media Production
- Scriptwriting, filming, presenting, and editing
- Long-form podcast and short-form distribution
- Field and institutional coverage
Performance & Analytics
- Content and campaign performance analysis
- Audience behavior reading and retention metrics
- ROI framing for marketing decisions
AI-Enabled Workflows
- AI-assisted planning, copy, and pre-production
- Applied across strategy, content, and reporting pipelines
- A multiplier for the craft — not a replacement for it
09Education & Credentials
Grounded in business, licensed in media.
Bachelor's Degree in Financial Management—Saudi Electronic University2021 — 2025
Marketing Education
Integrated Marketing Diploma
Mastery Academy
Professional Credential
Professional Media Registration
General Authority of Media Regulation
Professional Credential
Mawthooq License — Licensed Digital Advertiser
General Authority of Media Regulation
Field Training
Institutional field training — media administration
Madinah Region Emirate, 2024
Recognition
National Scientific Research Award
Third Place, Saudi Arabia — Innovation & Entrepreneurship track, under the patronage and recognition of the Ministry of Education
10About
From behind the camera to the operations room.
My career started in front of and behind the camera: presenting a heritage program, writing scripts, shooting ads for farms, restaurants, hotels, and cafés — and learning, one piece of content at a time, how audiences actually behave. Hundreds of pieces and a hundred million cumulative views later, that instinct is the most commercial asset I have.
11Contact
If you're building something that needs strategy and execution in the same person — let's talk.
Open to marketing leadership roles, digital transformation projects, and selected consulting engagements.